The Retention Edit
The machine doesn’t know her
Premium brands are automating relationships before building the client record the technology needs to work.
June 2026Read
Insights
The Retention Edit
Occasional, practical thinking on CRM, retention and client value for premium brands. No growth-hacking. No jargon.
The Retention Edit
You spent the money on promise. Who’s keeping it?
What happens when the experience delivered in the room fails to match the premium brand promise.
May 2026Read
The Retention Edit
Why your email marketer isn’t fixing your retention problem
The difference between sending better emails and solving the CRM structure beneath them.
May 2026Read
The Retention Edit is published on Substack. Card links open the newsletter — replace the placeholder entries in the ARTICLES array as editions are published.