CRM & Retention Strategy
Your clients loved their first visit
We make sure they come back for the second, the third, and every one after that.
Book a Discovery CallAbout Tenue
Most premium brands are good at getting clients through the door.
The problem is what happens after. Clients visit once, have a great experience, and then disappear.
Tenue fixes that. We build the system that keeps your clients coming back — the right strategy, tailored to your brand, your values, and your clientele. We set it up, make it work, and help you scale your brand thoughtfully and strategically as it grows, with ROI in mind.
CRM as relationship architecture — not a broadcast tool.
Recognition, personalisation, and timing drive loyalty.
Not points. Not discounts.
Services
How we work with you
Every engagement starts with understanding your business. Then we build the strategy and systems to keep your clients coming back.
Diagnose
The Audit
A clear-eyed look at your retention reality.
Strategy
The Blueprint
Strategy plus implementation, done properly.
Ongoing
The Partnership
Retention support that builds momentum, not one-off fixes.
Transform
The Complete
The full retention transformation.
For Startups
The Foundation
Built for premium brands at the beginning.
Selected Work
Meraki Aesthetics
Building a retention engine for a growing London aesthetics clinic — in three months.
Retention measured on 90-day platform cohorts against the prior-year baseline. Revenue attributed by the CRM platform.
Who We Work With
Premium businesses that want to keep more of the clients they already have.
Beauty clinics and aesthetics studios
Wellness and spa businesses
Fashion labels and lifestyle retailers
Premium hospitality and boutique hotels
Luxury DTC brands
High-end service businesses
Premium startups building from zero
Our Approach
Every client relationship follows the same path
Discovery
We begin by understanding your business, your clients, and your current retention reality.
Analysis
We audit your data, communications, and client journey — identifying the highest-leverage opportunities.
Build
We design and implement your retention system — built in your platform, ready to work.
Optimise
We monitor, refine, and evolve the strategy as your business grows.
Founder
Alesia Radian
Tenue was founded by Alesia Radian, a CRM and client development specialist with experience across Miu Miu, Louis Vuitton, Jo Malone London, and Zadig&Voltaire — spanning luxury fragrance, contemporary fashion, and corporate CRM strategy at two of the world's most prestigious luxury maisons.
About Alesia and Tenue
Free Download
The Retention Audit Scorecard
Score your brand's retention health in 10 minutes.
10 questions. Instant clarity on where your biggest retention opportunities are.
"Your retention gap is almost never a product problem. It's a relationship architecture problem."