Aesthetics clinic · London
Meraki Aesthetics
Building a retention engine for a growing aesthetics clinic.
The challenge — A 5.0-star clinic that clients loved — with two out of three not returning within ninety days, no automation, no segmentation, and a single marketing campaign in its history.
The work — A full retention system in three months: audit baseline, segmentation, six automated client journeys, sixteen campaigns, a communication framework and in-studio team training.
The outcome — Revenue up 23% year on year with acquisition unchanged; 90-day retention readings of 62% against a 38% prior-year baseline; rebooking from 22% to 28%; £6,568 in platform-attributed campaign revenue.
+23%
Revenue YoY
62%
90-day retention
28%
Rebooking rate